CarToMarket Analysis

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CarToMarket Analysis

Optimise your car’s potential prior to its launch

Ensuring a new car has the optimum residual values after launch and during its lifecycle is key for manufacturers when going through the development and specification stage. CarToMarket Analysis evaluates the key success factors which are likely to influence your model’s future RV performance. Our studies provide key insights and recommendations on how you can optimise the RV performance of a model before and during its lifecycle.

CarToMarket studies are available in different levels of granularity. They take into consideration factors like pricing, specification strategy, volume planning and will give you an evaluation of the overall concept.


  • Detailed assessment of your car by independent experts
  • Minimisation of risk for your dealer network, re-marketing and leasing businesses
  • The potential to improve your residual values based on recommendations (especially during 2-phase CarToMarket projects)
  • Product recommendations to take into consideration for future model face-lift or successor
  • Independently forecasted RVs well in advance of launch to support your proposals to fleet and finance stakeholders
  • Independently forecasted RVs well in advance of launch to support your proposals to fleet/finance, RV committees and dealers


  • Comprehensive RV forecast taking into consideration around 30 factors that influence RV
  • Model inspection and test drive by an experienced analyst team
  • Analysis of key success factors in the used car market
    • Product concept
    • Pricing
    • Sales planning
    • Transaction prices
    • Brand image
  • Evaluation of strengths and weaknesses with recommendations
  • Wide country coverage
    • AT, BE, CH, CZ, DE, ES, FR, GB, GR, HU, IT, NL, PL, PT, SI, S