Trade Advertising

Contact

Trade advertising

Targeted automotive trade advertising
  • background

Get your brand in front of the automotive trade. Whether you are launching a new product/service or looking to buy or sell used stock, we have our advertising account managers waiting to help you put together the biggest or smallest campaigns to best deliver your objectives.

We deal with many of the major media agencies such as DP Publicity, Carat Media, Mediacom and MB Advertising along with some of the UK’s largest dealer groups such as: Pendragon, Sytner, Inchcape, Lookers and Jardines.

  • Benefits

    • Guaranteed readership as independently endorsed by the Audit Bureau of Circulation (ABC).For example, our Car Guide publication reaches over 10,686 automotive B2B subscribers that all pay an annual fee to subscribe
    • Unrivalled advert visibility and longevity means you can be assured your advert will be seen everyday, both online and in print. Our printed Guides are used on a daily basis for an entire month and our website receives 35,000 unique visitors per month with over 7,000 online subscribers carrying out on average 35,000 vehicle valuations per month
    • Gain front of mind brand awareness when other vehicle dealers are looking for services or solutions from showroom aids to financial services packages or even to buy or dispose of unwanted stock
    • Accurately target your advertising campaign based on vehicle type, vehicle manufacturer, print and/or online and by geographic information
    • Bespoke advertising campaigns can be delivered by our team; we will understand your objectives and help you put together the best campaign for your budget to deliver the leads and awareness you need.

  • Features

    • GlassGuide print readership breakdown: Car Guide subscribers of over 10,686; Caravan Guide subscribers of over 2,150; Motorcycle Guide subscribers of over 850; and Commercial Vehicle Guide subscribers are over 1300
    • Unique website visitors of over 35,000
    • Online subscribers of over 6,000 users that login on average over 3,500 times a day
    • Print brand awareness through mechanics such as: bellybands, gatefolds, inserts, full colour page adverts, mono adverts and trade directory listings
    • Online brand awareness through mechanics such as: MPU’s, skyscrapers, directories and banners
    • Nationwide coverage of your campaign is guaranteed as our products and services are accessed across the breadth of the UK
    • Build buyer connections and ensure sellers know you are in the market to buy for your dealership